My name is Juliette Wileman (0875), and this is my A2 Media Studies Coursework blog. I am working in Group 3 along with Audrey King Lassman (0397), Brandon Poonwasie (0660), and Chrystal Li (0470).
To navigate around my blog, use the labels on the left side, below the Labels heading.
Thank you!

Website

Album Art Digipack

Album Art Digipack

Music Video

Sunday 15 December 2013

Marketing The Hobbit: The Desolation Of Smaug



The Hobbit Bus Advert
Source: Warner Bros.
Audience: any passers-by
Benefit: reaches a large number of people 

Saturday 14 December 2013

Marketing The Hobbit: The Desolation Of Smaug

Martin Freeman on The Graham Norton Show
Source: The Graham Norton Show
Audience: middle-class, well educated adults
Benefit: reaches fans of Ben Stiller and Jamie Oliver as well as Martin Freeman 

Friday 13 December 2013

Marketing The Hobbit: The Desolation Of Smaug

Source: Ed Sheeran - Warner Bros.
Audience: fans of Ed Sheeran
Benefit: can reach his millions of followers who could potentially go to see the film as he has contributed to the soundtrack

Kill Your Darlings

I went to see Kill Your Darlings on Sunday 8th December - the opening weekend.
It was showing in Screen 3 in the Southbury Cineworld, in a 234 seat screen.

Before the film, these adverts were shown:
  • McDonalds coffee
  • 3 phone service
  • Barclays
  • Drambuie
  • Audi
  • Tesco's
  • BOSE Earphones
  • Wonga
  • Coca Cola
  • HTC
  • Morrison's
  • Sony Xperia Z1
  • Cider
  • Waitrose
  • Johnnie Walker
  • EE phone service
Then these film trailers were shown:
  • The Secret Life Of Walter Mitty
  • Mandela; Long Walk To Freedom
  • 12 Years A Slave
  • August Osage Country
  • The Wolf Of Wall Street
These adverts are mainly aimed at middle-aged, educated adults. This was proven by the other people in the screen; mostly middle-aged couples. However, there wasn't that many people watching the film; there was about 15 other people.

The film itself was visually stunning; the camerawork was perfect, and the editing and colouring completely portrayed the 1940s. It was intense, with some troubling scenes, but I found these to be tastefully handled. I learnt a lot about the poets of the Beat generation, and left me contemplating their theories and work. I found I didn't sympethise as such with the characters, but I felt glad for Ginsberg when he freed himself of Carr's grip, and sorrow for Ginsberg when his mother was taken away. Overall, I thoroughly enjoyed the film, and would watch it again, but only if I was fully focused on it, as this film requires concentration and engagement.

Wednesday 11 December 2013

Marketing Kill Your Darlings

Kill Your Darlings Quotes and Hashtag
Source: Killer Films
Audience: any passers-by
Benefit: can potentially reach thousands of people 

Monday 9 December 2013

Marketing Kill Your Darlings

Kill Your Darlings Review
Source: The Culture
Audience: middle-class adults and film fans
Benefit: targets specific audience, and persuades them to see the film as it is a mostly positive review

Sunday 8 December 2013

Marketing Kill Your Darlings and The Hobbit: The Desolation Of Smaug


Kill Your Darlings Review On BBC Film 2013
3rd December 2013
Source: BBC Film 2013 
Audience: middle-class adults and film fans
Benefit: raising awareness and targets specific audience


The Hobbit; The Desolation Of Smaug Review On BBC Film 2013
11th December 2013
Source: BBC Film 2013 
Audience: middle-class adults and film fans
Benefit: raising awareness and targets specific audience

Friday 6 December 2013

Marketing Kill Your Darlings





Daniel Radcliffe on The Graham Norton Show
6th December 2013
Source: The Graham Norton Show 
Audience: Graham Norton fans, or middle-class adults
Benefit: reaches a large audience, and uses star name

Tuesday 3 December 2013

Marketing The Hobbit: The Desolation Of Smaug

Free tickets with Sky
Source: Sky Movies 
Audience: Sky Movie users
Benefit: raises awareness of the film and reaches a large audience
 
Source: Peter Jackson's Facebook page - Warner Bros. 
Audience: Peter Jackson fans
Benefit: can reach a specific audience (Jackson fans) as well as having a global reach

#AskSmaug Twitter Trend on @TherHobbitMovie
Source: Benedict Cumberbatch fanblogThe Hobbit Twitter page - Warner Bros. 
Audience: The Hobbit fans
Benefit: can reach a specific audience (Hobbit fans) as well as having a global reach

Sunday 1 December 2013

Marketing The Hobbit: The Desolation Of Smaug

Source: Benedict Cumberbatch fanblog - Warner Bros. 
Audience: Benedit Cumberbatch fans
Benefit: can reach a specific audience (fanblog) but the plane itself can reach global audiences

The Hobbit Front Of House Poster
Source: Cineworld - Warner Bros.
Audience: fans of The Hobbit
Benefit: can reach a large audience as cinema is a public place
 
The Hobbit Free Giant Poster
Source: The Mail On Sundays - Warner Bros.
Audience: fans of The Hobbit and middle-class well educated adults
Benefit: can reach a large audience